menu
menu

Act-On

A marketing automation suite for startup growth hackers and large brands alike, featuring flexible business logic for enhanced customer journeys

8.2

915 Votes

  • Category Marketing Software
  • Languages Arabic, Danish, German, English, French, Hebrew, Italian, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)

A comprehensive and intuitive marketing automation platform.

Overview

Act-On is a robust marketing automation software designed to help businesses streamline their marketing processes and improve their overall efficiency. It offers a plethora of features, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, and much more.

Features and Functionality

Act-On excels in providing tools that enable businesses to automate their marketing tasks effectively. The platform's email marketing tools allow for the creation of professional emails, with the ability to segment lists, personalize messages, and track responses.

The website visitor tracking feature provides insightful data about who is visiting the website and their interaction, which helps in crafting effective marketing strategies.

The lead management tool assists in nurturing and scoring leads, facilitating better conversion rates. Additionally, the social media management tool enables scheduling and posting content across various platforms, while also tracking engagement.

Usability

Act-On offers an intuitive user interface that is easy to navigate, even for those new to marketing automation software. Its dashboard is well organized and allows users to quickly access different features and tools. Additionally, it provides a multitude of pre-designed templates for emails and landing pages, making the creation process much simpler.

Performance and Reliability

When it comes to performance, Act-On is highly reliable. It offers fast loading times and smooth operation, ensuring that marketing tasks are completed efficiently. The software also offers high-quality customer support to assist users with any issues or queries.

Conclusion

Act-On is a comprehensive marketing automation platform that offers a wide range of features, making it a valuable tool for any business looking to improve its marketing efficiency. Its intuitive design, combined with its reliability and excellent customer support, make it a top choice for businesses of all sizes.

Highest-Rated Features:

  1. Sending Outbound Emails
  2. Automated Email Responses
  3. Building and Personalizing Emails

Lowest-Rated Features:

  1. Social Listening
  2. Social Media Advertising
  3. Revenue Analytics
Company
Act-On Software
HQ Location
Portland, OR
Phone
+1.877.530.1555
LinkedIn® Page
https://www.linkedin.com/company/375185 (247 employees)
  • Professional: $900
  • Enterprise: $2,000
Top 7 Act-On Alternatives

HubSpot Marketing Hub

Multi-channel marketing automation for with social media integrations and PPC solutions for large brands and small businesses alike

Marketo Engage

Drive more demand by personalizing every aspect of your customer experience from the first to cold call to the last follow-up

Pardot

Automate the customer journey for all of your Salesforce prospects without having to write any code or do complicated integrations

Keap (formerly Infusionsoft)

Design, automate, and optimize multi-channel marketing campaigns that use email, text messages, PPC, and more

SharpSpring

Grow revenue by automating your most effective marketing and sales processes to generate more leads and increase the value of your existing prospects

Oracle Eloqua

Personalize your next marketing campaign and reach every member of your target audience on every device they're using

Autopilot

Visual marketing automation software with a drag-and-drop interface that lets advertisers and brand managers design exciting customer journeys